Mother’s Day watches with a playful retro twist

Time is what you make of it and making sure moms and mother figures know every second of every day how much they are appreciated is a number one priority as a son or daughter. Especially right now. There can be a lot of pressure to get everything just right for Mother’s Day, and it’s sometimes hard to find the right words.

But what matters is saying, ‘thank you’ and ‘I love you’ in your own way. That’s where a good gift comes in. For those looking to surprise their moms with something a little out of the ordinary, Swatch has got just the thing.

The Swatch Mother’s Day watches spark instant memories of homework sessions and writing love letters, measuring angles together with a retro ruler of dreams. Available in pink (LOVE WITH ALL THE ALPHABET) and blue (LOVE FROM A TO Z), the dial on both styles is transparent with Swatch Glow hands and a shiny transparent case that gives a glimpse of the mechanism beneath. While the cut-out ‘mom’ and heart strap look to the retro ruler design for inspiration.

Don’t worry about wrapping the watch, as the packaging is next level. Open the notebook-effect box to find the Mother’s Day watch and Swatch retro ruler, a lovely little touch and practical too!

THE LOVE WITH ALL THE ALPHABET and LOVE FROM A TO Z watches are available on March 4th.